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• 2010 Course Schedule

Accredited Jewelry Professional Intensive

NEW AJP Intensive One Week Class

GIA's AJP Diploma, now offered in a one week class, teaches you the language of jewellery and how to become a sales professional.

The AJP Intensive class focuses exclusively on essential product knowledge and proven sales techniques. You learn everything you need to know to sell more diamonds, more coloured stones, and more jewellery right away. By completing it in a GIA classroom you will touch on basic grading skills as well as "real world" product knowledge you need on the sales floor. Become conversational in the language of jewellery. Develop the confidence to stand in front of a customer, provide accurate descriptions of jewellery, and deliver compelling sales presentations. GIA's AJP gives you the credibility and prestige customers are looking for as they buy important pieces of jewellery.

When you've completed the program, you're able to turn "just-looking" browsers into sure-fire buyers, overcome sales objections, and translate product knowledge into compelling sales presentations.

What's more, after you successfully complete GIA's AJP, you're already well on your way to earning the most coveted diploma in the international gem and jewellery industry - GIA's GG

WHAT YOU LEARN

The AJPi Programme is divided into three classes:

• Diamond Essentials Intensive class
• Colored Stone Essentials Intensive class
• Jewelry Essentials Intensive class

Each "Essentials" class provides you with clear and concise information that is easily understood and put into practise. As a result you are able to increase sales, increase your earning power, and increase your confidence.


With over 70 years of experience in short and practical classes, GIA has mastered the art of using plain language to explain key concepts clearly. The engaging, friendly text and colour photographs of the three Essentials courses bring a wealth of experience directly into your hands. Full-colour reference guides, included with the standard course material, provide additional resources you can use right at the sales counter.

DIAMOND ESSENTIALS INTENSIVE CLASS

In just 7 lessons, Diamond Essentials gives you all the information and sales tips you need to start selling more diamonds than you ever imagined! Get moneymaking tips on turning product knowledge into sales. Apply the 4Cs to explain appearance and value. Learn which diamond shapes are the most popular, and familiarize yourself with the best-selling types of diamond jewellery. Take full advantage of the "real world" sales tips in GIA's Essential Guide to Selling Bridal Jewelry, included with your course material.

• Understand GIA's International Diamond Grading System™, how to read GIA diamond grading reports, and how to use them to close sales
• Increase sales by explaining the 4Cs (colour, clarity, cut, and carat weight) to customers
• Learn the features and benefits of today's most popular diamond jewellery
• Translate product knowledge and benefits into a convincing sales presentation
• Master the steps of a sale and overcome client objections
• Convert the allure and romance of diamonds into profit
  

COLORED STONE ESSENTIALS INTENSIVE CLASS

Discover some of the latest "real world" techniques that take you through every step of the sales process – right through the close. Learn how to relate quality, rarity, and colour to gemstone value. Plus, get in-depth information on the "Big Three" gemstones: ruby, sapphire, and emerald. In just 8 short lessons – each specially designed for quick learning – you get all the sales tips and product knowledge you need to sell colour like a professional. You also receive GIA's Essential Colored Stone Reference Guide, which contains helpful and interesting facts on today's most popular gemstones.

• Turn coloured stone product knowledge into "hot buttons" that sell
• Learn how to relate quality, rarity, and colour to value
• Follow coloured stones from their source to the sales counter
• Find out which market factors determine value
• Discover how to sell treated, synthetic, and imitation stones with full disclosure

JEWELRY ESSENTIALS INTENSIVE CLASS

Powerful sales are hiding in the design and manufacture of your merchandise. Do you know where to find them? In just 5 short lessons – each specially designed for quick learning – you discover how to sell virtually any piece of jewellery by recognising and promoting the benefits that make your merchandise irresistible. Learn which metals and settings are best suited for durability, wearability, and design. Become acquainted with different manufacturing techniques such as casting, die striking, electroforming, and hand fabrication. Plus, keep GIA's Essential Jewelry Reference Guide behind the counter and have all the important information right at your fingertips.

• Turn metals and manufacturing into irresistible selling points
• Turn design, style and manufacturing features into benefits that sell
• Find out which manufacturing techniques create better "sight value"
• Discover key selling points for platinum, gold, and silver
• Understand how karat gold affects appeal and value
• Understand various cuts and stone settings