BDS - Marketing
"Congratulations on a well delivered course.
The members of the B&N management team, who attended the courses throughout the year, found them to be extremely thought provoking and highly beneficial as a way of challenging their thinking and opening their minds to new opportunities in our changing industry."GARY WILLIAMS, Director- Brown & Newirth
At a Glance
Download application form (pdf)
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Are there any prerequisites?
No. Anyone can take the class.
Where can I attend the class?
At the GIA London Campus.
How long will it take?
3 days.
Business Development Strategies - Marketing
The New GIA Business Development Strategies with a focus on Marketing is an interactive class designed to help jewellery business professionals manage marketing campaigns successfully and drive their business forward.
Who should attend?
Developed specifically for people with an interest in jewellery business management, this intensive programme teaches you the fundamental skills you need to produce results. In three days, you acquire the knowledge and skills required to effectively and successfully operate an international jewellery business. This programme will help propel your company and your career.
Class Topics:
- The use of psychographics as a basis for your marketing plan
- Recognising new marketing opportunities
- Implementing an effective advertising campaign
- Segmenting your potential buyers
- Marketing your products or services internationally
- Managing a marketing budget
- Competing effectively in the 21st Century marketplace
- Developing a marketing plan that maximizes economic returns
You will learn:
- How to attract new buyers through an appropriate mix of advertising, sales promotions, public relations and the internet
- How to balance marketing expenditures with buyer behaviours
- How to enhance the value of your products/services as perceived by the consumer
- How to expand your marketing activities through strategic alliances
- How to better brand your image
- How to design the best advertising messages