Graduate Diamonds Diploma Programme
". . .selling diamonds is not like selling other products. It's a complicated product requiring art and science to sell well. We feel GIA teaches product knowledge education better than anybody. . ."
STEPHEN LUSSIER
Worldwide Marketing Director
The Diamond Trading Company
A De Beers Group Company
At a Glance
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What do I earn?
GIA Graduate Diamonds diploma
How can I take it?
- On Campus in London
- Combination of 2 Distance Education courses (Diamond Essentials and Diamonds & Diamond Grading) PLUS 1 Extension class (Diamond Grading)
How long will it take?
- On Campus: 7 weeks
- Distance Education PLUS Extension combination: between 7 months (typical) and 18 months (maximum time allowed).
Graduate Diamonds Diploma
On campus you acquire the technical expertise required to serve the heart of the jewellery industry. You learn directly from the world's largest and most respected diamond grading authority – GIA. You develop the knowledge and skills to succeed in one of the world's most glamorous sectors of the jewellery industry – diamonds.
WHAT YOU LEARN
Learn GIA's International Diamond Grading System™ and the 4Cs (colour, clarity, cut, and carat weight) directly from its creators. Gain a solid foundation of diamond knowledge that will serve you throughout your entire career. On campus you work closely with a GIA instructor, and train with over 200 actual diamonds that have been carefully selected and graded in GIA's own Gem Laboratory.
PROGRAMME HIGHLIGHTS
- Grade diamonds using GIA's world-famous International Diamond Grading System™
- Learn how to assess the value of a diamond by using the 4Cs (colour, clarity, cut, and carat weight)
- Learn how to recognise the value of a stone and buy diamonds with the moneymaking insight of a true professional
- Master the steps of a sale – from the greeting through the close
- Protect yourself and your business by learning how to detect treatments and synthetics
- Increase sales by using the 4Cs to promote diamond value
- Detect fracture-filled diamonds and develop a keen eye for buying
- Discover how to sell treated, synthetic, and imitation stones with full disclosure
- Learn to overcome customer objections and present merchandise in a compelling manner
- Learn how to promote the best-selling types of diamond jewellery
- Understand a diamond's allure and sell its legend and romance
- Learn to measure a mounted diamond and estimate its weight
- Understand proportion grading and how cut affects light, beauty, and value
- Analyse crown, pavilion, and total depth
- Judge the finish details on a diamond
- Learn when recutting techniques can enhance a stone's appearance and market value
