Business Development Strategies
"The week I spent on the Business School Course gave me a fantastic insight into the history our industry and some contemporary marketing issues. Through participation on the course I was also introduced to other students from which I could learn more about different aspects of the trade.
Since completing my Executive Training Programme I have been able to implement many of the leadership and management techniques we were taught which has helped me to develop within the company.
I would recommend the Executive Training Programme to marketers and business people who would like to learn more about the industry and how they can achieve success in their own companies"
NIKI WHITE
Marketing Co-ordinator
Domino
At a Glance
Download application form (pdf)
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Are there any prerequisites?
No. Anyone can take the class.
Where can I attend the class?
At the London Campus
How long will it take?
5 days
Business Development Strategies
Business Development Strategies
As a public benefit institute, part of GIA's responsibility is to provide services to help the trade develop. This is even more important now.
The GIA Business Development Strategies, is an intense, interactive five-day class designed to help jewellery businesses and business people cope with the current economic climate and develop ideas and strategies to advance. The material is focused, streamlined and covers exactly what you need to run a successful jewellery operation.
Break away from the "it worked yesterday - it will work tomorrow" mentality.
The global marketplace is dramatically different than it used to be. Strategies that worked five years ago even last year are tired, worn, and ineffective.
Who should attend?
Developed specifically for people with an interest in jewellery business management, this intensive programme teaches you the fundamental skills you need to produce results. In five days, you acquire the knowledge and skills required to effectively and successfully operate an international jewellery business. This programme will help propel your company and your career.
Class Topics and Schedule
Day 1: Global Overview - objectives, problems/opportunities
Day 2: Leadership & Management - problems and opportunities to excel
Day 3: Marketing & Advertising - approaches and techniques
Day 4: Business Tools - how to increase performance
Day 5: Staff & Training - training, performance, sales and management
Taught by an accomplished Business professor, with this interactive seminar you will learn:
- How to survive the economic downturn and thrive
- How to perform at a higher level
- Analyse the status of the global jewellery industry
- Develop practices and strategies for becoming a leader in today's marketplace
- Learn how market volatility can work to your advantage
- How to improve the effectiveness of your merchandise
- How to maximise the results of your advertising campaign
- How to train your sales staff and develop effective management style
- How to develop an effective webpage
Gain international contacts and business associates
Your classmates are likely to come from many different countries, and with diverse industry backgrounds providing you with international contacts and new business perspectives.
Think Creatively, Act Strategically and Lead Effectively with the new GIA Business Class
NEW! 3-day BDS MARKETING
• How to better brand your image
• How to use psychographics as a basis for your marketing plan
• How to develop a marketing plan that maximizes economic returns
• How to manage your marketing budget
