GIA Business Development Strategies Marketing Class:
As a public benefit institute, here at GIA part of our responsibility is to provide services to help the trade develop. This is even more important now.
The GIA Business Development Strategies - Marketing, is an intense, interactive three-day class designed to help jewellery business professionals manage marketing campaigns successfully and drive their business forward..
Break away from the "it worked yesterday - it will work tomorrow" mentality.
The global marketplace is dramatically different than it used to be. Strategies that worked five years ago – even last year – are tired, worn, and ineffective.
Who should attend?
Developed specifically for people with an interest in jewellery business management and marketing, this intensive programme teaches you the fundamental skills you need to produce results.
Skills that help you compete in the international jewellery market
Online globalization, new trade practices, and the vertical integration of the diamond trade have changed how jewellery companies operate, compete, and succeed. Navigating your business through the ever-changing and increasingly competitive marketplace will take a lot of effort – and a lot of knowledge.
Taught by an accomplished Business professor, with this interactive seminar you will learn:
- How to use psychographics as a basis for your marketing plan
- How to recognise new marketing opportunities
- How to implement an effective advertising campaign
- How to attract new buyers through an appropriate mix of advertising, sales promotions, public relations and the internet
- How to balance marketing expenditures with buyer behaviours
- How to segment your potential buyers
Your classmates are likely to come from many different countries, and with diverse industry backgrounds – providing you with international contacts and new business perspectives.
Think Creatively, Act Strategically and Lead Effectively with the new GIA Business Class
14th March 2010